What’s on the Mind of SAP’s VP of Web Marketing? Listen In….
Driving Impactful Web Marketing at SAP: Digital and Marketing Leadership Series My Video Interview with Kevin Benedict, SVP, Regalix Recently, I had the pleasure to sit with Kevin Benedict, SVP of Regalix and former SAP Mentor (we met when I was the marketing lead for the SAP Community Network), to chat about a wide range…
Read MoreLiving Diversity & Inclusion: Gail Moody-Byrd. An Interview with SAP
My first conversation with SAP digital and social channels senior director Gail Moody-Byrd, a black woman based in the heart of Silicon Valley, fell on the day a Google engineer was fired for his widely-shared criticism of the company’s diversity initiatives and ideological monoculture. It was a story we had both taken a keen interest…
Read MoreLessons from #INBOUND17: Here Comes the Bots Intelligence Beyond Human Abilities: AI and Bots
Luckily, I was able to attend the #INBOUND17 Conference in Boston, powered by HubSpot in September and I came away with ONE BIG revelation. “80% of businesses want chat bots by 2020” Why wait? By then, you’re late. I was struck by the predominance of the following message: that customers now seek interaction…
Read MoreI’ve Got Loyalty and Royalty (and Englishmen) Inside My DNA: 23andMe and the Who/What/When of American Slavery*
I’ve always been curious about my ancestry and sought out information via relatives who did the work to construct my family tree on my Mother’s and Father’s side. Thankfully, I have two family trees that date back to the early 1800’s. Don’t ya love that cousin who went to the county courthouses down South (Chucky…
Read MoreFake Love: Online Dating Scams, Busted. Happy Ending Ensues.
Fake Love By Drake Yeah, yeah I’ve been down so long it look like up to me They look up to me I got fake people showin ‘fake love to me straight up to my face, straight up to my face Somethin ‘is not right When We talkin’ Fake Love (listen to song while reading…
Read MoreWhy I Do Social Media and You Should Too (Part 3)
I’ve been composing this blog in my head for the past month. What’s incredible is that every day, what I want to say evolves because have new experiences with social media regularly. And that is the point here – indulging in social media is a way to continuously grow and expand how you experience the…
Read MoreEvery Marketer Should Do a Stint in Sales (aka Coin-Operated is Not a Pejorative Term)
I’ve had the good fortune of participating in the SAP Fellowship program, where I’m on loan from SAP Experiential Marketing to a Sales team for 6 months (now extended to 12 months due to popular demand). The objective of this Fellowship program is to give employees continuous learning experiences that energize them, sensitize them to…
Read MoreWitnessing #IAmNotYourNegro
Blown away. Shaken to my core. Embraced in all my pain about race in this country and finally, a vehicle to give voice to it, intelligently. That is #IAmNotYourNegro ‘s impact on me. The magnitude of the impact of this film is immeasurable. The power of James Baldwin’s emotional and intellectual dissection of race relations…
Read MoreStatus: Officially Checked Out. 25 Things to Do Instead of Following Presidential Politics
Since November 9th, I have dialed down my consumption of political media (MSNBC, New York Times…). Still taking in enough to #staywoke though. But January 20th and beyond, I’ve made a personal commitment to a total blackout of Executive Branch activity. Just cannot stand to watch or more viscerally, listen to that mess. Day one…
Read MoreApple Music’s launch: three upselling lessons for enterprise
SUMMARY: Gail Moody provides an alternative view to the Apple Music launch as a consumer but also with an eye to the enterprise. I’m a passionate music fan, always in dogged pursuit of building the ultimate playlist of Jazz, Hip-Hop, Mad Men closing songs – whatever I’m feeling that day. I’m also an Apple fan-girl.…
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